During a popular morning show in Hungary, police revealed the images of suspects in the high-profile murder of a prominent businessman earlier this year. As the news report continued, the camera zoomed in on the face of the key suspect until his face covered the entire screen, continuing until all one saw were his eyes, staring menacingly. The announcer’s tone of voice reinforced the effect, searing into viewers’ consciousness that this was a Kosovo Albanian.
Ever since the murder, the Hungarian media has taken every opportunity to reiterate that the suspects were thought to be — and are now positively identified to be — Kosovo Albanians.While such media techniques may be suitable for art or entertainment, they’re not appropriate for news. In terms of propaganda, however, they’re very effective, coming precariously close to brainwashing.