Naomi Klein: ‘Trump is an idiot, but don’t underestimate how good he is at that’
Source: The Guardian
The US has a president who embodies many of the things Naomi Klein has been warning about for years. She says her new book had to be written before things got worse
The fact that Naomi Klein predicted the forces that explain the rise to power of Donald Trump gives her no pleasure at all. It is 17 years since Klein, then aged 30, published her first book, No Logo – a seductive rage against the branding of public life by globalising corporations – and made herself, in the words of the New Yorker, “the most visible and influential figure on the American left” almost overnight. She ended the book with what sounded then like “this crazy idea that you could become your own personal global brand”.