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Consumers Are Sleeping With the Enemy

Anyone whose mission it is to 'control the masses' knows it all begins with good marketing. Public relations aficionado Edward Bernays understood that. One of the country's original PR flacks, Bernays is perhaps best known for forging the decades-long marketing alliance between the AMA and the tobacco industry. The 'Father of Spin,' as he is known, also played a major role in the marketing and selling of the First World War to the American public with his now infamous slogan, "Making the World Safe for Democracy."