In the Reagan Era, it was known as “public diplomacy.” The current Bush regime calls it “strategic influence.” What both terms describe is the US government’s desire and capacity to manage mass perceptions around the world and, when necessary, at home. If you don’t think it’s been going on for years and continues to this very moment, well, then, it’s working.
As the Iraq war began, we did get a brief peak behind the curtain. Word leaked out that a new Pentagon Office of Strategic Influence was gearing up to sway leaders and public sentiment by disseminating false stories. Horrors! Facing public censure, Defense Secretary Donald Rumsfeld publicly denounced and supposedly disbanded it. But, a few months later, he quietly funded a private consultant to develop another version. The apparent goal was to go beyond traditional information warfare with a new “perception management” campaign designed to “win the war of ideas” – in this case, against those classified as a terrorists. read more